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content marketer
PORTFOLIO
Case Studies
Healthcare
Case Study
A case study about the benefits of 3D printing in patient care and research, specifically in patients with multiple sclerosis (MS) and glioblastoma multiforme (GBM).
Click here to view the case study
Healthcare
Case Study
A case study about the benefits of 3D printing in surgical planning and how it helps patients and families to comprehend complex procedures and disease states.
Click here to view the case study
Click here to view the social media post
Lead Generation
Campaign
Promotion
Plan
The purpose of this lead-generating landing page was to promote sales of an endoscope drying cabinet with the launch of an integrated marketing campaign.
The components of the campaign were digital content, email marketing, digital advertising, social media and webinars.
Click here to view the promotional plan
Click here to view the product brochure
Landing Page
I collaborated with a web developer, creative manager and agency to create the Rely On Dry landing page and blog. I was also the copywriter, project manager and editor.
Click here to view the landing page
Gated
Asset
The white paper, "It's Time to Hang HAIs Out to Dry," is the lead-generating content (gated asset) for Rely On Dry.
I wrote the copy in collaboration with an agency and worked with the creative manager on the design and layout.
Click here to read the white paper
Digital Content
In addition to the gated asset above, additional content was generated through a monthly blog and an infographic sent to subscribers via e-mail and promoted on social media.
Click here to view the infographic
Email Marketing
Individuals who signed up for the Rely On Dry list received monthly emails that I sent — with links to articles from the blog — about the science of endoscope drying.
I also wrote and planned emails sent to a healthcare industry organization list.
Click here to view an example email
Social Media
I worked with the creative manager to design, write and plan paid and organic social campaigns and digital advertising that were promoted on industry websites, LinkedIn and Twitter.
Click here to view a LinkedIn post
Click here to view a digital banner
Digital Education Promotions
Newsletter
I worked with the education manager, creative manager and education writers to create and edit this newsletter.
Click here to view the newsletter
Email Marketing
In collaboration with the education manager, I wrote content for emails, designed the layout and automated the sends via Salesforce and AWeber.
Click here to view the email
Social Media
I worked with the education manager and creative manager to create posts to support educational webinars and was responsible for sharing on social media.
Click here to view the LinkedIn post
Internal Communications
HR Campaign
I worked with HR and the creative manager to create a campaign to promote positivity in the workplace. The campaign included print and digital posters, web banners, email marketing and a SharePoint page.
Click here to view the marketing materials
Learn Marketing
Landing Page
I worked with a graphic designer to create the header, wrote the copy for the D.TOX program landing page and updated the code for email collection.
Click here to view the landing page
Program Guide
I wrote and designed the program guide, developed recipes and was the main food photographer.
I also created the wireframe and content for the program website, and was responsible for udates.
Click here to view the program guide
Email Marketing
I wrote the emails that went out to members about registering for the D.TOX program. I also planned, wrote and automated the program emails.
Click here to view the email
Social Media
I planned and created content for social media to promote the program, including food photography.
Click here to view the Instagram post
Editorial
Article
I interviewed interior designers and manufacturers and wrote articles about industry news and trends.
Click here to view "All That Glitters"
Click here to view "Woven Woods"
Academic
Research
I researched, wrote and presented my findings on stress and their impact on weight. I also researched and wrote about my findings on the impact of enteral supplementation of omega-3 and probiotics as an intervention for TBI.
Click here to view the stress research
Click here to view the TBI research
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