RESUME

SENIOR MARKETING COMMUNICATIONS SPECIALIST | CHROMATOGRAPHY AND MASS SPECTROMETRY 

Thermo Fisher Scientific

Remote | 2021–current 

• Develop and implement effective communication strategies for online community

• Collaborate with online communications specialists and other cross-functional teams (PR, media, digital, regional marketing, marcom, etc.)

• Partner with product marketing to develop effective value propositions and outbound messaging

• Write, edit and proof collateral, presentations and web content

• Ensure that marketing campaign content is compliant, by working with legal and regulatory teams

• Plan, develop and execute print collateral, ads and media, as well as social, direct and digital marketing

• Analyze and report effectiveness of campaigns

• Build long-term relationships with influencers and key stakeholders

 

SENIOR BRAND CONSULTANT | NEUROSCIENCE

Medtronic

Minneapolis, MN | 2021 (contract) 

• Planned, executed and measured marketing communications programs, campaigns and convention deliverables for Medtronic’s Advanced Energy and Cerebrospinal Fluid Management business, targeting healthcare professionals and patients globally

• Heavy project management in a high-paced, highly regulated environment

• Planned content (social, web) and worked with brand ambassadors and KOLs

• Planned graphics and videos for trade shows — AAOS and AAHKS

• Created and presented decks to provide analytics to show the benefit of MarCom activities

• Collaborated with PR, multiple product marketers and their global counterparts, MarCom team members, digital, analytics, IT, as well as agencies (video, creative and promotional)

• Constructed measurable, multi-channel communication plans designed to grow and protect market share as well as expand patient access

• Developed and implemented plans for Brain Therapies congresses, including establishing and tracking outcomes-based measures of success 

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HEALTHCARE MARKETING SPECIALIST | DENTAL AND MEDICAL

Stratasys

Eden Prairie, MN | 2021

• Collaborated with internal stakeholders (product and regional/digital marketing teams/professional relations) to ensure their asset needs were met and adhered to global campaigns and standards. 

• Led the development and implementation of marketing collateral created internally and through external vendors

• Worked with marketing resources to generate and manage appropriate sales and marketing assets, including but not limited to case studies, white papers, e-mail campaigns, social media, sales collateral, videos, webinars, website copy, trade shows and advertising, etc.

• Collaborated with the digital marketing team to ensure digital assets created meet digital requirements

• Coordinated and reviewed visual content from global marketing, creative vendors, videographers, photographers and graphic designers

• Reviewed and edited PR content as needed

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SENIOR MARKETING COMMUNICATIONS SPECIALIST | ENDOSCOPY 

Cantel

Plymouth, MN | ​2019 – 2020 (contract)

• Implemented email marketing, blog and strategy new to medical division

• Assisted in creating strategy for a new global website

• Responsible for implementing a non-branded landing page, including email marketing, PR, digital content, advertising and social media

• Supported internal communication needs for divisional partners including global partners

• Worked with upstream and downstream marketing partners to define and support product brands, messaging and design throughout the product development and
  commercialization processes

• Edited and wrote copy for newsletters, white letters, blogs, brochures and digital

• Project management (using RoboHead) of U.S. and global marketing materials

• Responsible for edits needed on two global websites and proficient using Drupal
  platform

• Assisted with marketing materials for events such as tradeshows, education and national sales meetings 

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CONTENT OPERATIONS MANAGER | NUTRITION

Life Time

Chanhassen, MN | 2017 – 2018

• Responsible for operations of email marketing software, deliverability and list management

• Developed strategy for e-newsletters, email and learn marketing campaigns, including design, content, writing, editing and implementation

• Provided website and email analytics insights and suggested strategy for email marketing campaigns, learn marketing classes and websites, based on brand objectives, marketing and audience needs

• Responsible for website planning, migration, design and management including photography, copy and updates

• Developed strategic solutions for blog and email marketing content and kept content calendars up-to-date and in-line with trends and company objectives

• Managed feature writers for nutrition and wellness blog and performed content audits

• Planned paid social media strategy for learn marketing campaigns

• Responsible for up to $150,000 in monthly online sales

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NUTRITION EDUCATOR
Ramsey County 

St. Paul, MN | 2016 – 2017

• Performed health and nutrition screenings including hemoglobin, height and weight

• Responsible for opening and closing of clinic

• Provided nutrition assessment based upon client needs

• Provided nutrition education and health referrals based upon needs

• Wrote SOAP Notes for each client

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MEDIA WRITER
Simple Nutrition and Wellness

Minneapolis, MN | 2010 – present (freelance)

• Write, edit and design blogs for clients

• Create compelling social media images and copy

• Write PR, newsletters and marketing materials for events

• Create company flowcharts and assist with project management

• Advise clients on SEO best practices

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ASSISTANT PRODUCER | MEDIA WRITER
Jeff Saunders Production Company

Minneapolis, MN | 2010 – present (freelance)

• Assist Director of Photography with TLC and Big 10 Network productions, etc.

• Write and edit company copy

• Update WordPress-based website

• Assist with set and creative design for Motion Poems productions and other shorts

• Coordinate travel and logistics, including carnet, etc.

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MEDIA WRITER
Balance for Life Fitness Center

Minneapolis, MN | 2011 – 2013, 2014 (freelance)

• Wrote and edited copy for weekly newsletter

• Created social media images and copy

• Wrote PR, newsletters and marketing materials for events

• Developed and implemented nutrition program from start to finish including copy, PR, design, recipes and program tools

• Coached clients on meal planning and mindful eating practices

PROGRAM COORDINATOR | GRANT WRITER
Community Initiatives for Children

Minneapolis, MN | 2009 – 2010

• Developed literacy education programming for children ages 3 to 5 and their mothers

• Managed volunteer recruiting and training

• Wrote grants that provide funding for organization totaling $250,000

• Organized and planned monthly literacy events, including graduation

• Wrote and designed materials including interpretation into three languages

 

EDITOR

Grace McNamara Inc.

St. Paul, MN | 2007 – 2008, 2009

• Researched and interviewed interior designers and CEOs

• Wrote and edited features and advertorials, website copy and PR

• Responsible for creating content for company blog​